Porter’s Generic Strategies of Cost, Differentiation

Chose a recent (within the last week) Article about a business. Using only the information from the article determine which one of Porter’s Generic Strategies of Cost,Differentiation,and Focus is being used for the company in question. Also, post a brief description of the article.

To find articles use the University library or go to

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Wall Street Journal at

Forbes at

NY Times at

Fox Business News at

These are the defentions for the threeStrategies


Differentiationis about setting your company, product, or service apart. It distinguishes your brand from all others. Yourdifferentiationstrategy is an integrated set of action designed to produce or deliver goods or services that customers perceive as being different in ways that are important to them.

In businessstrategy,cost leadershipis establishing a competitive advantage by having the lowestcostof operation in the industry. … However,cost leader companiesdo compete on price and are very effective at such a form of competition, having a lowcost structureandmanagement.

A marketing strategy in which a company concentrates its resources on entering or expanding in a narrow market or industry segment. Afocusstrategy is usually employed where the company knows its segment and has products to competitively satisfy its needs.Focusstrategy is one of three generic marketing strategies

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